Marketing Trickery

When buying processed foods (which we don’t recommend) be wary of marketing tricks.  Typical things you may see on the front of the box:

  • Naturally flavored
  • Contains real herbs
  • Made with pure sea salt
  • Zero trans fats per serving
  • Contains whole wheat

Pay no attention to that wording. Instead, turn the package over and read the total ingredients (usually the smallest print on the package.) Remember, the majority of what is in the package is listed in the first three ingredients. Often what is featured on the front of the box is at or near the end of that list. It is present only in a miniscule amount so that it can be featured on the front of the package. This is known as label padding.

Another frequent trick of the trade is to have varying amounts of different sugars on the ingredients label. This will keep sugar out of the top 3 ingredients. Anything that ends in “ose” is a sugar. You might see a label that has dextrose, high fructose corn syrup, sucrose and cane sugar all listed separately. The front of the package may even say “made with real cane sugar,” but there are actually four types of sugar included.

Stay informed!

*This information has not been evaluated by the Food & Drug Administration. The statements are not intended to diagnose, treat, cure, or prevent any disease.

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